Tom Hunt, Founder of Fame.so has cracked the code to become famous. Through podcasts, he has helped so many people achieve their dreams. Tom is the founder of Fame.so, helps you do two major things. Create amazingly good content around a specific niche, and make sure you are seen around other famous people in that […]
Are blogs still a thing? If you are in the content production space, you know the importance of creating content to nurture your existing clients, reach an even wider range of audiences and generate leads. But in order to do that, people must actually see and be aware of your content. So, how do you […]
HubSpot certifications are an excellent resource for keeping up with the latest trends and technologies in inbound marketing, sales, and customer service. These frequently updated, free video courses only require a few hours to consume. You’ll gain the skills, tips, and insights needed to improve your organization’s growth efforts.
If you run your business online, a firm grasp of keyword research is vital for your success. This article explains what keyword research is, why identifying keywords is so essential for research, and why you should research the keyword. Read on for useful information and helpful tips for keyword research.
Whether you’re in B2B, B2C, C2C, or any other business model, you know how challenging it can be to get your leads to convert. Even after all the effort you’ve put into generating leads in the first place, you still need to engage your audience and lead them further into the buyer’s journey.
Today’s internet users demand an ever-increasing amount and quality of high-performing content. To keep up with that insatiable demand, you have to invest large amounts of time, energy, and money. It’s a shame to let all the premium content you’ve created in the past sit there when you could easily use content repurposing for breathing […]
It doesn’t take a marketing expert to understand that you need to think like your customers if you want to draw them to your business. One way that marketers achieve this is by creating buyer personas. A buyer persona is a hypothetical character archetype meant to represent the type of buyer you want to reach: […]
Inbound marketing offers B2B companies a way to reach and educate their customers directly—something that’s becoming more and more important every day. But what is inbound marketing? As the name suggests, Inbound marketing is the opposite of outbound marketing. Instead of interrupting potential customers with spammy calls, unwanted emails, and other intrusive advertising, inbound marketing […]
Buyer personas form the base for much of your inbound marketing efforts. When used properly, they can help you hone your marketing messages to attract your ideal customers to your business. Personas help create the context for your messaging to ensure you’re delivering relevant content to engage with your ideal customers.
Alex Meade our VP of Sales & Marketing, and Sabina Hahn, our Lead Content Strategist here at Beacons Point invited Rebecca Devaney and Kate Babcock of Culture Theory to talk about why emotional intelligence in the workplace is important. Culture Theory is a business consulting firm that focuses on bringing emotional intelligence to your workplace.