Traditionally, videos have been used mainly for customer service training, product demos, and internal sales. But in the new digital age, video marketing has become a necessity. B2B marketers have discovered how video marketing effectively grows their business’ bottom line. According to research, 88% of marketers say video marketing strategies provide their businesses with a […]
Potential buyers will always be skeptical about your product or service until you’ve satisfactorily convinced them. So while it’s wise to perfect your marketing strategies and craft engaging brand awareness content, testimonials are the most effective way to build trust with new customers. Research shows that business websites that regularly use word of mouth from […]
Adding videos to your website can drastically improve your SEO ranking. Video marketing has become an increasingly popular tool for savvy digital markets. Today, more than 87% of marketers incorporate video into their digital marketing strategy. What makes video marketing compelling is that it can break down complex topics, which drives more people to your […]
It’s hardly a secret that videos are a pillar element of successful marketing campaigns. With almost 90% of consumers asking to see more videos from their favorite brands, marketers work hard to meet these demands but often hit roadblocks.
The fact that you’re here means you understand how important video marketing is. Whereas previously, brands could rely solely on images and written content to market their products or services, those days are gone. The present-day consumer’s inundation with interactive 360 videos, augmented reality, and live streaming has resulted in video marketing strategy being a […]
With 93% of marketers believing that video is an important part of their marketing strategy, implementing it into yours is a must. To stay ahead of the competition, you need to know when, how, and where to take advantage of your video content.
Video inbound marketing utilizes the buyer’s journey to create valuable, helpful, and meaningful video content to attract, convert, and delight your customers.
Grab your mallow, graham and chocolate, and have a seat for this week’s Around the Campfire! You may be thinking to yourself, “I didn’t know Beacons Point sends out awesome newsletters with helpful inbound marketing and sales content.” Well, you are right! This is our first of many, so sit tight and enjoy the content.
The age of “Always be Closing” is over. No, I am serious, it’s no longer about closing. So, what is it about? Providing value and being helpful. One of the ways to do this is by using 1:1 sales videos to personalize your sales process.
The buyer’s journey really is unique to every business according to what you offer, your customer types or personas, and the time it takes your customers to weigh all the options before making a purchasing decision. It’s important to understand videos aren’t one-size-fits-all, and you can’t expect to just put out a video and watch […]