With more content hitting the Internet at an increasing rate, it becomes more difficult to gain attention for your blogs with each passing day. If you want to attract your audience, you need to focus on headlines. Without an intriguing headline, no one will bother to check out your post — and the engaging […]
Every content marketing strategy has the same goals: to make your target audience aware of your brand and to convert users into customers. Content marketing can be very effective but often simplified to just creating content. No matter how interesting, unique or useful the content is, it can be considered virtually useless if you’re audience […]
Marketers and business owners have come to accept that it takes 8 to 12 “touches” or interactions with a company before a prospect converts into a buyer. More and more, content is the vehicle that’s providing those touches in today’s online world. A combination of lead magnets, social media posts, email content and blogs posts […]
If you’re unsure what outfit to wear or which new Netflix show to binge on, Instagram has officially introduced a new interactive tool for your friends and followers to weigh in on your tough decisions. For marketers, this is a great new addition to be able to interact and engage with your followers in real […]
We get asked all the time, “How do I get more people to engage with my content and brand?” Engaging content – everybody wants it, but few are actually able to offer content that gets people’s attention and ‘engaged’ with it.