HubSpot workflows are a powerful tool to automate much of your marketing process to achieve greater efficiency. You can use workflows to automate your email campaigns, score and nurture leads, move leads to sales, track data, and more. However, like most software, many users only scratch the surface with what they can do. This blog […]

Marketing results are only as good as the goals you set. Without a clear objective, the campaign turns into a random set of tactics to no defined end.

Adapt to the new ways of doing business through persona research and strategic goal setting Business was already in flux heading into the infamous year 2020. Trends in communication emerged and shifted the marketing, sales, and service departments’ goals in almost every industry. Video-first communication, the rise of B2B podcasts, and the growing emphasis on […]

The key to a successful content campaign is the ability to measure the results. You’ll have no real idea of how well or poorly your campaigns are doing if you can’t understand how it’s performing. You must know which key metrics you’re tracking and how to evaluate them to help you improve your content to […]