By admin on August 23, 2022

Social media continues to be all the rage in inbound marketing these days. However, oversaturation has made the droves of social media content feel impersonal which could be driving users away. Your loyal customers have opted to follow you on social media, but every time they open an app, they see posts from companies that […]

By admin on June 7, 2022

Inbound marketing offers B2B companies a way to reach and educate their customers directly—something that’s becoming more and more important every day. But what is inbound marketing? As the name suggests, Inbound marketing is the opposite of outbound marketing. Instead of interrupting potential customers with spammy calls, unwanted emails, and other intrusive advertising, inbound marketing […]

By admin on March 28, 2022

Writing the right content will let your brand voice shine. However, you have to decide which brand voice is right for you. Choosing a voice that represents your brand is essential for content that will resonate with your audience and grow your business.      

By admin on March 16, 2022

Adding videos to your website can drastically improve your SEO ranking. Video marketing has become an increasingly popular tool for savvy digital markets. Today, more than 87% of marketers incorporate video into their digital marketing strategy. What makes video marketing compelling is that it can break down complex topics, which drives more people to your […]

By admin on March 8, 2022

A strong brand voice will help you stand out from other companies and deliver a unique message to your customers. Having an inconsistent voice will hurt your brand by weakening the message you are trying to send to your potential customers. Your business may be at risk by not creating a relatable voice that your […]

By admin on February 16, 2022

It’s hardly a secret that videos are a pillar element of successful marketing campaigns. With almost 90% of consumers asking to see more videos from their favorite brands, marketers work hard to meet these demands but often hit roadblocks.

By admin on January 27, 2022

While keyword research is the backbone of your SEO strategy, it doesn’t have to be expensive. If you are stretching your marketing budget to accommodate a variety of tactics, it’s possible to save on keyword research.

By admin on August 6, 2021

In 2017 we made a big decision that changed the course of Beacons Point.

By admin on February 9, 2021

2020 was a challenging year for most businesses and marketers. But, where there are challenges, there are also opportunities.

By admin on January 5, 2021

2020 was tough. I was often close to losing it and breaking down. The stress of the pandemic, the company, and my family’s health and happiness certainly took a toll.