Through our efforts, we helped alwaysAI zero in on the developers most likely to be early adopters for the software. We listened to what they wanted and created a massive content campaign to get them informed and excited about the product.
In the end, it all came down to their beta release. They needed a reservoir of primed developers that knew what the software could do for them and were ready to start experimenting with it.
The day came and alwaysAI reported initial installs far in excess of their targets. As the beta went on, it became abundantly clear that the marketing campaign had been a success. People were downloading the software and using it in their prototypes. They were talking about it on developer sites. And most importantly, they were loving the product.
AlwaysAI was thrilled with the results. Their product is starting to enjoy widespread acceptance among developers interested in deep learning computer vision technologies and they credit our campaign with laying the groundwork for their success.
We managed to discern the right market, target them with the content they wanted, and transform them into an avid user base. Just as alwaysAI brings vision to objects that were previously blind, our campaign opened the eyes of developers around the world to the company’s potential.
This is a classic example of having the right product at the right time. We simply made certain the right people knew what it could do for them.